Branding

Just a light hearted look at Logos , Brands etc 

Hope you read it with SOH

In the very early days when humans  realised that they all looked alike ( except for some differences in gender which got covered up over time) , they hit a roadblock of not being able to differentiate between friends , allies and foes ! 

So they came up with the  idea of having unique distinct tribal face and body  marks which were etched into the skin soon after birth . 

Design and Branding experts of the time would have had a field day , I am sure , creating unique insignia which would represent the Mission and Vision statements of the tribe . 

It also needed to be distinct lest brothers got killed in the flush of battle just because of an unnoticed dot or line . 

The best part of course was that  plagiarism was not possible as  the mark had to be inscribed at young age and so was a very secure process.

 So IPR laws were not needed.

In the modern day Corporate Jungle do Logos and Brand Names replace these concepts ? 

In the olden days battles ceased at sundown as in the dark you could not identify the enemy and ran the risk of killing your brothers ! 

In the modern day the battle rages 24×7 and logos are all lit up !