Connecting with Target

" Come into my parlour said the spider to the fly ! "
This statement is very ominous considering the fate waiting for the fly 😊
It's also very apt that we call our catchment area the world wide WEB !! 😊
However it's no different from using honey to catch a bear or bait to catch a fish .
Sometimes I wonder at the similarity of these natural operations to what marketing campaigns do to attract target audiences . In product sales it's I suppose a bit easier to hit bulls eye often but where marketing of education is concerned we are yet to find a magic formula ( though some of us may claim to have defined it down to a narrow band )
OK so we have multiple tactics with ATL and BTL activities and several templates ranging from physical seminars to digital social media . What these do at best is flood the intended aspirant with information and I am using the word " flood " very judiciously .
Institutions offering the same end game are falling over each other to enamour themselves to students with strength of faculty , ROI , Placements , industry and job orientation et al.
They are constantly looking at means of shoring up their revenue base by economical recruitment which brings us fully back to the " magic formula "
which is eluding us .
Let's think of it for a moment from the aspirants viewpoint as therein lies , I believe the answer, as that is the constituency to be finally convinced.
What is their decision matrix ?
How much are they looking for GUIDANCE as opposed to information?
What form of interaction/ information makes more sense to them ?
If we study trends in this direction it would help in formulating a tactic for more efficient recruitment as it's all about finding the right candidate the first time ,as many times as possible , and this can only happen  when the right proposition reaches the right person at the right time.
I intend to create a survey to get the above questions answered to research the data and trends and find a solution which may help Universities and Recruiters.
Contribution of thoughts and ideas are welcome